Primary logo
Mark and wordmark together. Use this unless you have a reason not to.
The fintrapay logo, the idea behind it, and how to use it well.
The letters are drawn for fintrapay, not set in a typeface. Heavy, even strokes and square ends, so it holds up at 16 pixels and on a billboard.
One heavy line runs through the f, i, n and t. A payment rail: one network that carries every chain.
The dot of the i is the only blue in the logo. It is the payment, moving on the rail.
In the mark the rail runs off both sides of the square. Always on, no borders.
Every version is the same drawing. Only the colour, the crop and the size change. Download one file, or all of them at once.
The mark keeps its rail and dot all the way down to a browser tab. Below 16 pixels, don’t use it.
Blue appears once in the logo, so it means something. The bar shows roughly how much of each colour the brand uses.
The wordmark, the mark’s square, headlines.
Letters inside the mark and the reversed logo.
The dot on light backgrounds. Links and buttons.
The dot when it sits on navy.
Keep clear space of half the mark’s height on every side. Don’t print the full logo smaller than 20 pixels or 6 mm tall.
Use the files as they are. If a layout seems to need a change to the logo, change the layout.
For press, partner pages or print, tell us what you need and we’ll send it.
Email support@fintrapay.io